Noble Tourist is excited to launch our #tellyourstory campaign in Ireland, dedicated to showcasing and promoting businesses, communities, destinations, attractions, and individuals that prioritize sustainability. We believe that sharing these stories will empower tourists and locals alike to make informed choices and inspire others to follow suit.
Criteria and Guidelines:
We are looking for participants who align with the Global Sustainable Tourism Council (GSTC) guidelines, which ensure a holistic and responsible approach to sustainable tourism. Even if you are currently following some of these criteria and are actively working on implementing the rest, this campaign is for you. Here's how each category can contribute:
1. Tourist Accommodation:
- Energy-efficient practices, such as using renewable energy sources or implementing energy-saving measures.
- Waste reduction and recycling initiatives.
- Promotion of local and organic products.
- Water conservation measures.
- Community engagement and support.
2. Attractions:
- Conservation and preservation efforts.
- Environmental education programs.
- Sustainable transportation options.
- Collaboration with local communities.
3. Activities:
- Respect for natural and cultural heritage.
- Low-impact adventure and outdoor experiences.
- Safety measures that prioritize visitor well-being and environmental protection.
- Local community involvement and benefit sharing.
4. Shops, Restaurants, or Cafes:
- Locally sourced and sustainable products.
- Ethical business practices, including fair trade and support for local artisans.
- Waste reduction strategies, such as packaging alternatives and recycling initiatives.
- Farm-to-fork principles.
- Promotion of healthy and sustainable food choices.
5. Local Communities:
- Community-led initiatives focused on sustainability.
- Conservation of local cultural heritage and traditions.
- Empowerment of local residents through tourism-related opportunities.
- Collaboration with businesses and organizations to promote sustainability.
6. Individuals:
- Environmental advocacy and activism.
- Personal sustainability practices and lifestyle choices.
- Efforts to inspire others and create positive change in the community.
Why This Matters:
Sharing your sustainable story through the #tellyourstory campaign allows us to highlight the positive impact you are making in your community and beyond. By promoting your sustainable practices, we aim to educate and inform tourists and locals about responsible choices, supporting a greener and more sustainable future. Together, we can inspire others to join the movement and contribute to a healthier planet and thriving communities.
How we plan to promote your story: As part of the campaign, we will visit your establishment and personally experience your sustainable offerings. We will conduct an interview with the owner or representative, highlighting your initiatives and sharing your story. Our team will capture the experience in high-quality 4K video format and create engaging social media posts. We have tailored social media strategies for each platform, targeting specific audiences to ensure maximum visibility.
Why choose us and the cost involved: Unlike other content creators, we not only possess knowledge in this field but also have a strong sense of purpose to drive meaningful change. Our commitment to your story extends beyond the campaign. We will continue to maintain our relationship with you, promoting your content and offering support in any way we can.
In terms of cost, we only require reimbursement for logistics and accommodation if your location is outside the Dublin or Meath areas. To avoid greenwashing and ensure authenticity, we will personally experience your service. Additionally, we kindly request a giveaway (of your choosing) to boost the campaign and create engagement with our audience.
Join us in the #TellYourStory campaign and let the world know about your sustainable choices. Together, we can inspire others to make responsible decisions and contribute to a more sustainable future. Reach out to us today to be a part of this exciting initiative and share your journey towards sustainability with a wider audience. Let's make a difference together!
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